Communication Style that promotes diversity & inclusion

At BK's diversity committee meeting, different staff members volunteered to take leadership on different "Diversity and Inclusion Benchmarks."   I volunteered to steward the following benchmark:

D&I Communications:  Describes how D&I is articulated, promoted, and embedded into the organization’s internal and external communication strategy.

Steps I have thought of taking:

• Try to decrease the amount of jargon and academic terminology on our website
• Draw more diverse traffic to the website by posting materials & videos from different cultures.  (For example, I love Spoken Word poetry, and I think videos of Spoken Word performances that address the same themes as our books would be really interesting things to have on our website.)
• Reading Linda Stout's book Bridging the Class Divide for ideas on how to communicate more inclusively.  http://www.goodreads.com/book/show/1107925.Bridging_the_Class_Divide.   I feel like we are focusing overly on race as the most visible sign of diversity, when really class is the bigger issue in terms of inclusiveness.   A lot of the "diverse" authors we trumpet are middle-class or wealthy.  We have a bit of racial diversity but almost no class diversity.

This is just initial brainstorming.  Please offer reactions to my ideas and any additional ideas you have, particularly recommended reading.