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The Man Who Loved Trader Joe's So Much, He Made Them A Commercial

Jeevan Sivasubramaniam Posted by Jeevan Sivasubramaniam, Managing Director, Editorial, Berrett-Koehler Publishers Inc.



Carl Willat loves Trader Joe's (the popular chain of grocery stores) and he decided to film a commercial for them on his smart phone and write the accompanying song. He then posted the piece on YouTube. Apparently there are many others who feel just as much love for the supermarket chain and the video ended up being featured in news stories and viewed over a million times. No word on whether Trader Joe's ever compensated him in any way.

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