Is Your Name Awesome? 30 Important Questions To Ask
A Brand Name Assessment Tool (Companion Product to HELLO, MY NAME IS AWESOME)
Alexandra Watkins (Author)
Publication date: 01/08/2014
While it's tempting to ask your friends, family and co-workers what they think of your new name, it puts you in danger of making a bad decision based on subjective opinions rather than objective criteria, such as your name being meaningful to customers, and easy to spell and pronounce.
That's why ace naming consultant Alexandra Watkins has created an insightful & unbiased assessment you can apply to your company or product name. You need a strong brand name that suggests what your brand does, makes a strong emotional connection, and stands out in a sea of sameness. This test has 30 objective questions that will help you decide whether to move forward with your name, or go back to the drawing board.
This assessment is a companion product to Alexandra's engaging new book, Hello My Name is Awesome. Purchase a week-long subscription to this assessment for $19.95; or purchase a year-long subscription for $49.95. You'll get incredibly detailed and personalized results that explain exactly what is wrong- and right- with your name.
Whether you want the confidence to move forward with a potential brand name or need to get a professional opinion to show your boss that his or her name idea isn't really that good, this professional assessment and official report will tell you the truth about your name, revealing the strengths, trouble spots and deal breakers you may not see at first glance.
PURCHASER AND USER NOTE: If you are an individual consumer newly purchasing the assessment, go directly to the shopping cart by clicking the "add to cart" icon to your left. If you are a member of an organization that has purchased a bulk order, or if you already bought the assessment in the last 12 months and are retaking it now using the original Access Key to retake the assessment please log in here. New registrants: Please enter your "Access Key" into the input field to enter the self-assessment for the first time. A note to frequent purchasers: You cannot use your current bkconnection.com password for this product; you must create and use a new password. For any questions, please contact the support desk at 800-929-2929 (8 am-9 pm Eastern U.S. time, Monday through Friday), or bkp.orders@aidcvt.com. Thank you.
Find out more about our Bulk Buyer Program
- 10-49: 20% discount
- 50-99: 35% discount
- 100-999: 38% discount
- 1000-1999: 40% discount
- 2000+ Contact Leslie Davis ( ldavis@bkpub.com )
While it's tempting to ask your friends, family and co-workers what they think of your new name, it puts you in danger of making a bad decision based on subjective opinions rather than objective criteria, such as your name being meaningful to customers, and easy to spell and pronounce.
That's why ace naming consultant Alexandra Watkins has created an insightful & unbiased assessment you can apply to your company or product name. You need a strong brand name that suggests what your brand does, makes a strong emotional connection, and stands out in a sea of sameness. This test has 30 objective questions that will help you decide whether to move forward with your name, or go back to the drawing board.
This assessment is a companion product to Alexandra's engaging new book, Hello My Name is Awesome. Purchase a week-long subscription to this assessment for $19.95; or purchase a year-long subscription for $49.95. You'll get incredibly detailed and personalized results that explain exactly what is wrong- and right- with your name.
Whether you want the confidence to move forward with a potential brand name or need to get a professional opinion to show your boss that his or her name idea isn't really that good, this professional assessment and official report will tell you the truth about your name, revealing the strengths, trouble spots and deal breakers you may not see at first glance.
PURCHASER AND USER NOTE: If you are an individual consumer newly purchasing the assessment, go directly to the shopping cart by clicking the "add to cart" icon to your left. If you are a member of an organization that has purchased a bulk order, or if you already bought the assessment in the last 12 months and are retaking it now using the original Access Key to retake the assessment please log in here. New registrants: Please enter your "Access Key" into the input field to enter the self-assessment for the first time. A note to frequent purchasers: You cannot use your current bkconnection.com password for this product; you must create and use a new password. For any questions, please contact the support desk at 800-929-2929 (8 am-9 pm Eastern U.S. time, Monday through Friday), or bkp.orders@aidcvt.com. Thank you.
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