How can you respect the customer's buying patterns, rather than forcing your selling patterns on them? Until now, sales has been based on a seller creating an environment in which their product gets promoted. Both traditional and consultative selling utilize essentially the same skills: have a great opening, a comprehensive pitch, product-focused questions, Until now, sales has been based on a seller creating an environment in which their product gets promoted. Both traditional and consultative selling utilize essentially the same skills: have a great opening, a comprehensive pitch, product-focused questions,