Offers a simple, straightforward yet robust and convincing method for demonstrating the effectiveness of training

A detailed how-to manual, filled with tools, examples, checklists, and step-by-step advice


What all trainers know in their gut--that training and development is valuable and worthwhile--is something that needs to be proven over and over to clients focused on bottom-line results. As a result, there have been many books and articles about evaluating training, but most of the methods they describe are too elaborate, too complex, too costly, too difficult to explain--or worse, produce data nobody believes.

In Telling Training's Story, Robert Brinkerhoff offers a simple, compelling way of evaluating training's impact: The Success Case Method (SCM). Based on careful analysis of participants' first-person accounts of their experiences in a training initiative, SCM has been proven robust enough to withstand scrutiny from both a research and a business perspective, and will not choke real world practitioners and their clients with cumbersome methods and arcane statistical gyrations. And SCM does not just measure and document the impact of training, it uncovers and pinpoints the factors that make or break training success. Armed with this information, training leaders and their clients can dramatically increase the ROI of future learning and performance initiatives.

Filled with examples, illustrations, tools, and checklists, Telling Training’s Story not only shares the power of the Success Case Method to evaluate training, it also offers practical step-by-step guidelines for creating SCM projects and ensuring meaningful results.

•    Offers a simple, straightforward yet robust and convincing method for demonstrating the effectiveness of training

•    A detailed how-to manual, filled with tools, examples, checklists, and step-by-step advice


What all trainers know in their gut--that training and development is valuable and worthwhile--is something that needs to be proven over and over to clients focused on bottom-line results. As a result, there have been many books and articles about evaluating training, but most of the methods they describe are too elaborate, too complex, too costly, too difficult to explain--or worse, produce data nobody believes.

In Telling Training's Story, Story Robert Brinkerhoff offers a simple, compelling way of evaluating training's impact: The Success Case Method (SCM). Based on careful analysis of participants' first-person accounts of their experiences in a training initiative, SCM has been proven robust enough to withstand scrutiny from both a research and a business perspective, and will not choke real world practitioners and their clients with cumbersome methods and arcane statistical gyrations. And SCM does not just measure and document the impact of training, it uncovers and pinpoints the factors that make or break training success. Armed with this information, training leaders and their clients can dramatically increase the ROI of future learning and performance initiatives.

Filled with examples, illustrations, tools, and checklists, Telling Training’s Story not only shares the power of the Success Case Method to evaluate training, it also offers practical step-by-step guidelines for creating SCM projects and ensuring meaningful results.