Alexandra Watkins's Page
http://eatmywords.com/category/blog/
Founder of naming firm Eat My Words, Alexandra Watkins is a recognized expert on brand names with buzz. She is frequently quoted in the press and been featured in leading business publications including The Wall Street Journal, Inc. and Entrepreneur. Alexandra is a popular speaker at MBA programs...
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"What is impressive is not only how Winters builds a case for the urgency and need for bold, inclusive conversations but ...
This practical, accessible, nonjudgmental handbook is the first to help individuals and organizations recognize and preve...
This book is the first practical, hands-on guide that shows how leaders can build psychological safety in their organizat...
"La’Wana Harris has opened this coach’s eyes to the power of coaching practices to create new paths for diversity and inc...
Change is difficult but essential—Esther Derby offers seven guidelines for change by attraction, an approach that draws p...
Sought-after speaker and consultant Joan Kuhl arms young women with the tools they need to transform male-dominated corpo...
Islamist terrorism is not about religion, says Leena Al Olaimy, an Arab Muslim, Dalai Lama Fellow, and social entrepreneu...
Most books for people who would rather get a root canal than face a roomful of strangers tell readers how to fight agains...
“This is a must-read for bosses and subordinates alike, as it exposes our flaws but teaches us how we can work together t...
In forty-two succinct, surprising essays, legendary scholar Henry Mintzberg brings management down from the clouds and on...
Without a deep understanding of your company’s culture, any change effort you undertake will fail. Bestselling author Jon...
We are living in a time when dishonesty and duplicity are becoming commonplace. Each of us can fight this cultural corrup...
Tom Szaky sets out to do the impossible – eliminate all waste. This book paints a future of a “circular economy” that rel...
Top Cornell law professor Lynn Stout and her coauthors Tamara Belinfanti and Sergio Gramitto offer a visionary but practi...
Veteran project manager and University of California professor Zachary Wong identifies the eight most common people probl...
The new edition of a bestselling classic, Help Them or Grow Watch Them Grow offers advice on talent retention for the mod...
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Alexandra Watkins posted a blog post
Company name for software that teaches enterprise software developers new programming skills. The post Wheelhouse appeared first on Eat My Words.
July 27, 2016
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Alexandra Watkins posted a blog post
Previously named Witness and forced to rename, this app live broadcasts your location, audio and video with one touch. So wherever you are, you can trust that you have a safety net, or parachute to rely on. The post Parachute appeared first on Eat My Words.
July 27, 2016
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Alexandra Watkins posted a blog post
This plug-in allows developers to add a chat feature to their existing apps. Making their current app, an app plus chat. The post Hyphenate appeared first on Eat My Words.
July 27, 2016
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Alexandra Watkins posted a blog post
An app that helps you eat well and be well. The post FareWell appeared first on Eat My Words.
July 27, 2016
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Alexandra Watkins posted a blog post
Nutritional supplements that help you get the most of life. The post Spring Forward appeared first on Eat My Words.
July 27, 2016
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Alexandra Watkins posted a blog post
Based on Patanjali’s 8 Limbs of Yoga, this is yoga for life off the mat. The post Om Matters appeared first on Eat My Words.
July 27, 2016
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Alexandra Watkins posted a blog post
We gave this magazine a luxurious name fit for it’s curated directory of luxury businesses. The post Grail Magazine appeared first on Eat My Words.
April 22, 2016
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Alexandra Watkins posted a blog post
We named this firm Ready Reset Go Career Coaching, a perfect name representing what these career coaches help their clients to achieve! The post Ready Reset Go appeared first on Eat My Words.
April 22, 2016
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Alexandra Watkins posted a blog post
We named this driverless car trial & test site Gomentum Station. Read more about Gomentum Station and it’s population of BMW and Audi driverless cars in the SF Business Times & Time Magazine! The post Gomentum Station appeared first on Eat My Words.
April 22, 2016
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Alexandra Watkins posted a blog post
Honor Society is now open in Denver for clean eaters who want to honor themselves with the good, clean food they deserve. They’ve run with their awesome name, selling t-shirts commanding, “Honor Thy Belly”, a hiring portal titled “Work with Honor”, and a domain name, eatwithhonor.com The post H...
December 26, 2015
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Alexandra Watkins posted a blog post
A crowdfunding platform for community garden projects. The post Seed Money appeared first on Eat My Words.
December 26, 2015
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Alexandra Watkins posted a blog post
We worked with Voicebox Creative to come up with this name that was inspired by the Pacific Ocean’s foggy marine layer that creates an ideal environment for growing Pinot Noir. The post Fog Theory appeared first on Eat My Words.
November 19, 2015
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Alexandra Watkins posted a blog post
Previously named Healthcare REIT, Welltower now has a name worthy of its prestige and representative of it’s wealth of knowledge and experience in health care infrastructure investments. The post Welltower appeared first on Eat My Words.
November 19, 2015
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Alexandra Watkins posted a blog post
Previously named Surf Canyon, this contextual search technology company more efficiently ranks relevant results and makes your search dynamic. The post Rank Dynamics appeared first on Eat My Words.
August 12, 2015
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Alexandra Watkins posted a blog post
Where to Bump Into Us This Summer: Upcoming Summer Conferences
2015 City Innovation Summit: Changing the World One City at a Time Innovation is happening right under our feet! The definitive conference on Smart City 2.0, June 17/18 here in San Francisco. We name enough smart technologies and appliances we thought we’d attend this city innovation summit for...
June 10, 2015
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Alexandra Watkins posted a blog post
Naming your product or business, is it better to have a short or long name? 33 Voices interviews naming expert Alexandra Watkins who gives the rules to live by. You can listen to her answer regarding Short vs. Long Brand names HERE along with more insights from from this interview with 33 Voice...
May 6, 2015
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Alexandra Watkins posted a blog post
Silver Award at the IBPA Benjamin Franklin Book Awards
We are proud to announce that Alexandra Watkins’ book, “Hello, My Name is Awesome… How to Create Brand Names That Stick” was awarded a Silver Award at the IBPA Benjamin Franklin Book Awards! It was an honor to be nominated for such a prestigious award and to be among such superb finalists in t...
May 6, 2015
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Alexandra Watkins posted a blog post
An Inc. Magazine Top 10 Marketing Book
Alexandra’s recent bestseller, “Hello, My Name is Awesome… How to Create Brand Names That Stick” has been named an Inc. Magazine Top 10 Marketing Book of 2014! To keep up with this awesome book’s other recent awards and nominations, be sure to follow us on Twitter @eatmywords! The post An In...
May 6, 2015
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Alexandra Watkins posted a blog post
Why and How to Register Your Business Name as a Trademark
Thanks to guest blogger, Belinda J. Darling, for contributing this informative post… The importance of registering your business name as trademark cannot be overstated. Simply securing a domain name unfortunately offers little in the way of legal protection. If you value your business name and lo...
March 6, 2015
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Alexandra Watkins posted a blog post
This full service storage company takes the sting out of doing it yourself. The post Boxbee appeared first on Eat My Words.
March 6, 2015
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Alexandra Watkins posted a blog post
Upcoming Book: “Hello, My Name Is Awesome”
“Hello, My Name is Awesome, How to Create Brand Names That Stick,” (Fall 2014, Berrett-Koehler Publishers) is a fast-paced, fun, fluff-free guide that teaches business people how to create memorable brand names for products and companies. No degree in Latin or linguistics required. Written by Ea...
March 6, 2015
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Alexandra Watkins posted a blog post
Coined Names – Pretty & Pretty Bad
I have great respect anyone who can invent a pretty name that sounds a like real word and suggests something about the brand. Some of my favorite coined names are Recology, Silk, Dreamery, Groupon, Scanadu, Pictionary, Cinnabon, Chillow, Pinterest and San Franpsycho. These names, also known as “p...
March 6, 2015
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Alexandra Watkins posted a blog post
How to Suggest Your Brand is Trustworthy or Credible
Actions speak louder than a used car salesman’s suit. While your business should certainly be trustworthy and credible, trying to cram any form of those words into your brand name can sound disingenuous. Luckily, there are many other ways you can convey that you have a quality company or product....
March 6, 2015
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Alexandra Watkins posted a blog post
7 Strategies & Secrets for Killer Product Names
Yikes! According to research agency AcuPoll, up to 95 percent of new products introduced each year fail. If you want to be one of the smart 5% who succeeds, you can greatly increase your chances if you have a highly likeable product name. Consumers don’t fall in love with product names created by...
March 6, 2015
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Alexandra Watkins posted a blog post
Brand Naming Tips on School for Startups Radio
Naming your startup got you stumped? Have you ever wanted to go to lunch with a naming expert and pick her brain for brand naming tips? Well, consider lunch on us and the tips on the table. Eat My Words founder Alexandra Watkins, was recently a guest on radio show School for Startups discussing...
March 6, 2015
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Alexandra Watkins posted a blog post
Archer is a luxurious boutique hotel in Midtown Manhattan with a dashing name to match its mysterious, charismatic host. Upcoming locations include Napa and Austin. The post Archer Hotel appeared first on Eat My Words.
March 6, 2015
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Alexandra Watkins posted a blog post
The Secret To Kickass Brand Names
Creating awesome brand names is not a science. Yet naming firms spout ridiculous jargon about “verbal identity engineering,“ “rigorous methodologies,” “computational linguistics,” and “scientific scrutiny applied to the unstructured and undisciplined process of brand name creation.” Others try to...
March 6, 2015
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Alexandra Watkins posted a blog post
Free brand names webinar on 9/16 and other September speaking engagements.
You don’t have to live in the Bay Area to catch one of Alexandra’s entertaining and enlightening presentations. Next Tuesday @ 4pm PT you can attend a free “How to Create Brand Names That Stick” webinar hosted by my friend (and new client!) super blogger Jeff Bullas. If you are local, please come...
March 6, 2015
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Beverly Kaye commented on Alexandra Watkins's wall:
Hi Alexandra - wanted to show you something that came to me in the mail. Can you send me your email? Or write say hi in an email and I will respond. Bev Beverly.kaye@careersystemsintl.com
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Alexandra Watkins posted a blog post
Five Terrible Names for Products (and What They Could Have Named Them Instead)
In Alexandra Watkins' latest book, Hello My Name Is Awesome , she talks about the various qualities that good product and business names should have and also what pitfalls to avoid. Every year, corporations and individuals spend a lot of time and money creating names for themselves and their ...
July 8, 2014
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Alexandra Watkins is now a member of Berrett-Koehler Community
