Eric Friedenwald-Fishman
USA
Contact Eric Friedenwald-Fishman
As an agency creative director, Eric Friedenwald-Fishman leads strategic marketing, branding, and communication campaigns for socially responsible business and social purpose organizations. He has worked with clients marketing financial services, socially responsible investments, renewable energy, green building, organic and natural foods, retail and specialty foods, consumer products, hospitality, health care, professional services, and luxury goods. He has worked with startups and small local firms, mid-sized and regional companies, and large national corporations. Eric has also developed brand and communications strategies for numerous nonprofit and public sector agencies. He is a founder of Metropolitan Group, a leading, full-service strategic communication and social marketing agency with offices in Washington, DC, and Portland, Oregon. The brand he developed for ShoreBank (America's first and leading community development bank) was recognized in April 2005 by FastCompany.com when it named ShoreBank one of America's top 10 storytelling brands. He is the principal author of Metropolitan Group's Public Will Building Framework, a strategic approach for harnessing marketing to create lasting social change, and he is a frequent speaker and presenter at regional, national, and international conferences. Eric has served on the faculty of the Institute for Nonprofit Management at Portland State University where he developed and teaches a strategic marketing course. He has worked with clients throughout the United States, in the UK, New Zealand, and Africa. He lives in Portland, Oregon.
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