Jay Perry is a Master Certified Coach who helps people to take advantage of both business and personal challenges in unique and powerful ways. His clients include Fortune 500 corporate executives, entrepreneurs, and creative artists. He is also known as one of the world's leading mentors for new coaches seeking professional certification.

Jay's clients appreciate his fresh perspectives that help them to see themselves and their situations in a new light. He earned a BFA from Boston University and an MFA from Ohio University. With a background in professional theater as an actor, teacher, director, stage manager, and theater owner, Jay approaches his work with a sense of playfulness and a passion for developing creative communities. In the 1980s, he applied these skills in operating the Actors Information Project to empower performing artists to take charge of their careers and lead healthy lives. He also served as CEO of a digital imaging and archiving business with offices in New York and Los Angeles.

Jay has coached and led workshops for thousands of people around the world on topics such as business planning, leadership, transformational change, coaching skills, communication, and career planning. In 1991, he began working with legendary coach Thomas Leonard and participated in the creation of Coach University and the International Coach Federation. Jay's coaching clients include executives at AT&T, Avaya, Genentech, GlaxoSmithKline, Shell, and Schlumberger. Additionally, he has a personal mission of bringing the benefits of coaching to traditionally underserved and at-risk populations and has volunteered his services in jails and prisons.

Jay lives in Charlottesville, Virginia, with his wife, Susan; dog, Mozart; and cat, Shadow. His son, Max, works in the entertainment industry.

Inclusive Conversations

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Subtle Acts of Exclusion

This practical, accessible, nonjudgmental handbook is the first to help individuals and organizations recognize and preve...

The 4 Stages of Psychological Safety

This book is the first practical, hands-on guide that shows how leaders can build psychological safety in their organizat...

Diversity Beyond Lip Service

"La’Wana Harris has opened this coach’s eyes to the power of coaching practices to create new paths for diversity and inc...

7 Rules for Positive, Productive Change

Change is difficult but essential—Esther Derby offers seven guidelines for change by attraction, an approach that draws p...

Dig Your Heels In

Sought-after speaker and consultant Joan Kuhl arms young women with the tools they need to transform male-dominated corpo...

Compassionate Counterterrorism

Islamist terrorism is not about religion, says Leena Al Olaimy, an Arab Muslim, Dalai Lama Fellow, and social entrepreneu...

Networking for People Who Hate Networking

Most books for people who would rather get a root canal than face a roomful of strangers tell readers how to fight agains...

The Unwritten Rules of Managing Up

“This is a must-read for bosses and subordinates alike, as it exposes our flaws but teaches us how we can work together t...

Bedtime Stories for Managers

In forty-two succinct, surprising essays, legendary scholar Henry Mintzberg brings management down from the clouds and on...

The Critical Few

Without a deep understanding of your company’s culture, any change effort you undertake will fail. Bestselling author Jon...

The Law of Small Things

We are living in a time when dishonesty and duplicity are becoming commonplace. Each of us can fight this cultural corrup...

The Future of Packaging

Tom Szaky sets out to do the impossible – eliminate all waste. This book paints a future of a “circular economy” that rel...

Citizen Capitalism

Top Cornell law professor Lynn Stout and her coauthors Tamara Belinfanti and Sergio Gramitto offer a visionary but practi...

The Eight Essential People Skills for Project Management

Veteran project manager and University of California professor Zachary Wong identifies the eight most common people probl...

Help Them Grow or Watch Them Go

The new edition of a bestselling classic, Help Them or Grow Watch Them Grow offers advice on talent retention for the mod...


I've worked with over 500 individual clients on five continents since 1990.


A typical coaching relationship would include 3 scheduled telephone sessions per month with additional interactions as needed. Relationships can always be customized to fit the client's needs including: additional time, on site visits, coaching multiple parties in a team or organization, 3 way conversations with bosses, associates, and supporters, trainings, 360 surveys, etc.

Some coaching relationships last a few months; some last for years.


My clients have successfully:

  • reduced debt
  • increased income and profits
  • successfully started businesses
  • changed careers
  • written and published books
  • reduced stress
  • significantly improved business and personal relationships
  • gotten married
  • been promoted
  • learned from mistakes and failures
  • discovered creative solutions to challenging problems
  • redesigned organizations
  • created mission and vision statements
  • faced and overcome personal fears
  • created balanced, fulfilling live
  • learned to promote themselves
  • discovered games worth playing
  • escaped from toxic, unhealthy environments
  • developed leaderships skills
  • developed strong communications skills
  • developed a sense of humor
  • gained confidence
  • resolved marital difficulties
  • learned to see themselves in new ways
  • learned lightness
  • kept going when they would have quit

Jay’s coaching clients have included executives at AT&T, Avaya, Genentech, GlaxoSmithKline, Shell, and Schlumberger. Additionally, he has a personal mission of bringing the benefits of coaching to traditionally underserved and at-risk populations and has volunteered his services in jails and prisons.

Available upon request.

“Jay Perry has tremendous skill in finding and clarifying people’s creative potential. He does this almost effortlessly, with great listening talent and pin-sharp questions at just the right moment. He can rely on a huge range of experiences and taps into that very effectively – but only when needed. It’s sometimes almost uncanny how he manages to plant a creative ‘seed’ that only months later shows its true meaning and strength.”

~ Angelo Vermeulen, HI-SEAS Crew Commander (NASA)

Jay has not added any photos.