Zoe Mackey's Page
Zoe works with our ebook distributors to maximize visibility for our ebooks. She is leading our efforts to expand our direct to customer marketing through online methods. She helps create the online marketing strategy for BK book agendas, strategy for digital products, enhanced products, as well...
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Steve Hargadon commented on Zoe Mackey's wall:
Hi, Zoe. Hoping this is how you communicate directly with someone in the community...? Wanted to send you information on funnel marketing, you can email me at steve@hargadon.com and perhaps we can start sharing resources.
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Zoe Mackey posted a blog post
Preorder or Bestseller Campaigns for Amazon
Preorder campaigns can be an effective way to boost your title’s visibility and kickstart sales. These should take place before publication date, but after your title’s product pages are looking the way they should be. This will drive lots of traffic to your Amazon page, which will in turn increa...
May 8, 2014
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Zoe Mackey posted a blog post
Get Visibility on Amazon via Customer Reviews
Customer reviews are the single most effective tool for selling books on Amazon. As soon as your book is shipping from Amazon (about two weeks after it ships from our printer), customers can start posting reviews. At that time, you should reach out to a list of key contacts that are the target ma...
May 8, 2014
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Zoe Mackey posted a blog post
Use Amazon Keywords & Categories Correctly
Amazon search results are sorted by relevance, which means that sometimes - particularly when your book has just feed out to Amazon, months ahead of its release - it is not going to be at the top of the search results. Search results are determined by many different factors aside from relevance t...
May 8, 2014
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Zoe Mackey posted a blog post
Checking Your Sales and Other Data in Author Central
Check your book’s Nielsen bookscan ratings in the sales tab in Author Central. Note that Amazon does not share its sales data directly: figures are provided on a weekly basis by Nielsen bookscan and include not just the majority of Amazon print sales, but nearly 75% of all retail print book sale...
May 8, 2014
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Zoe Mackey posted a blog post
Author Central and Your Author Page
Amazon offers a free service called Author Central, which is designed to help promote their content via Author Pages, to adjust the information displayed in product pages, and to view sales information. If you are a Berrett-Koehler author, about three months ahead of ship date (if not earlier) ...
May 8, 2014
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Zoe Mackey posted a blog post
Help Your Amazon Product Page Look Its Best
Many customers are going to learn about and purchase your book through Amazon, so it’s important your book’s product page looks its best. If you are a Berrett-Koehler author, we control your title’s print and digital metadata through a central database called Coresource. Coresource sends an upd...
May 8, 2014
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Zoe Mackey is now a member of Berrett-Koehler Community
